MTV World Stage Malaysia 2015 Turns The Lens On Fans As It Returns On 12 September

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July 20, 2015

FIVE ACTS TO BE ANNOUNCED INCLUDING A #MOSTWANTED MALAYSIA ACT!

‘MTV BREAKS’ IGNITED BY XPAX TO OFFER TALENTED ASIA1 MILLENNIALS LIFE-CHANGING OPPORTUNITIES FOR A MENTORSHIP STINT2 ON MTV WORLD STAGE MALAYSIA IN KUALA LUMPUR

SUNWAY, XPAX, BRICKFIELDS ASIA COLLEGE AND WATSONS MALAYSIA ARE INITIAL SPONSORS FOR SHOW’S 7th YEAR, WITH SUPPORTING PARTNER TOURISM MALAYSIA

Tweet it: .@mtvasia #worldstagemy is back! Its biggest yet – 5 acts expected and fan offerings like #mostwanted #malaysia act & #mtvbreaks

KUALA LUMPUR/ SINGAPORE, 7 JULY 2015 – Get ready, Kuala Lumpur! MTV World Stage Malaysia is back – bigger than ever as MTV turns the lens on its fans with unprecedented fan offerings! MTV, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), has officially announced MTV World Stage Malaysia is back for the seventh-year running. Recorded live for global telecast, the highly-anticipated outdoor event is set to take place yet again at Surf Beach, Sunway Lagoon on Saturday, 12 September 2015. The event will feature a line-up with five acts to be announced in the coming weeks including two international acts, two regional acts and one#MostWantedMalaysia act who will all join the MTV stage. MTV VJs Alan and Hanli will reprise their roles as the event’s hosts.

Additionally, MTV announced it will launch a new Asia multi-platform campaign MTV Breaks ignited by Xpax, which gives talented millennials across Asia1 the chance to kick-start a career in the creative industries by offering life-changing opportunities through a mentorship stint2 on MTV World Stage Malaysia 2015. Launched globally at last year’s MTV EMA, it is the first time this highly successful property aimed at creating economic opportunity for talented millennials, is being launched with an Asia version in the region.

MTV Breaks by Xpax is offering big ‘breaks’ to three talented, young creatives who will get the opportunity for a stint as a photographer, multimedia content creator or motion graphics designer at this year’s event. The selected candidates will be mentored by experts within the industry and the MTV team. Selected candidates will have their work featured on various MTV platforms.

For more information on how to apply, visit http://worldstage.mtvasia.com from 16 July. The deadline for entries is 13 August.

Malaysia’s #MostWanted Act for MTV World Stage Malaysia 2015

In another offering to turn the spotlight on fans, MTV is presenting an opportunity for up and coming Malaysian acts to showcase their talents as Malaysia’s #MostWanted Act at MTV World Stage Malaysia. Local artists or bands keen to participate can submit their interest via worldstage.mtvasia.comfrom 13 – 26 July. From 30 July – 14 August, fans can show their support by hashtagging their preferred local band or artist they want to see perform at MTV World Stage Malaysia 2015. Based on fans’ votes and other performance criteria, Malaysia’s #MostWanted Act will perform as the opening act at the show.

“Each year, the MTV World Stage Malaysia is a spectacular, multi-platform music experience for our audiences in Malaysia and around Asia. Our focus this year is to build upon fan engagement, local talent support through new initiatives and to bring the most unique spectacle with a line-up of international, regional and local acts – presented through a powerful, talent-driven production only MTV can deliver,” said Paras Sharma, Vice President of MTV & Digital Media, Viacom International Media Networks Asia. “We’re thrilled the eyes of the entertainment world will be on Kuala Lumpur, with Sunway Lagoon as the perfect backdrop for the MTV World Stage Malaysia in its seventh year. Get ready Kuala Lumpur, for a bigger experience this year.”

MTV World Stage Malaysia 2015 is presented by Sunway and supported by Tourism Malaysia. In Malaysia, it is ignited by Xpax, brought to you by Brickfields Asia College, Watsons and supported by local broadcast partner, Astro.

The free-entry3 show is recorded live for global telecast under the MTV World Stage global series, which bring multi-genre talents with global relevance, to an international audience of more than three-quarters of a billion households in over 160 countries.

The global series is recorded ‘live’ at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world. It is the ‘front row seat’ for music lovers to experience the biggest artists on the globe without leaving the comfort of their sofas. The Malaysia show is MTV’s first originally-produced MTV World Stage event globally, which started in 2009.

Over the last six years, MTV World Stage Malaysia has welcomed international award-winning international artists onto its stage including Katy Perry, Justin Bieber, Thirty Seconds to Mars, Robin Thicke, Far East Movement, B.o.B., Tokio Hotel, Kasabian, The All-American Rejects and Pixie Lott. The show has also featured popular K-pop acts such as EXO, Boys Republic, Jay Park, Beast, Wonder Girls, while showcasing local Malaysia acts like Yuna, Joe Flizzow, Mizz Nina, Pop Shuvit and Estranged.

MTV WORLD STAGE MALAYSIA 2014 SPONSORS’ NOTES

Sunway Group

“MTV World Stage Malaysia 2015 will be yet another thrilling collaboration with Viacom International Media Networks, combining extraordinary talents and a unique venue to bring world-class entertainment to audiences across Asia. It has been a spectacular journey with Viacom and we can look forward to more exciting chapters of our long-term partnership with the opening of the Nickelodeon-themed attraction in Sunway Lagoon later this year,” said Dato’ Ngeow Voon Yean, managing director, property investment division, Sunway Group.

Xpax

“We are thrilled to be collaborating with MTV through MTV World Stage Malaysia 2015 for the seventh year since it was first introduced in 2009. In conjunction with this, we are sponsoring MTV Breaks ignited by Xpax, which offers talented millennials across Asia the opportunity to kick-start a career in the creative industries through life-changing prospects via a mentorship stint. This exemplifies our way of encouraging young creative talents to shine at their finesse on this international stage. In addition, 25 lucky winners can now win passes to World Stage 2015 way before the actual release of the passes, just by participating in the Road to World Stage. The winners will not only have the opportunity to watch their favourite artist perform, but they will also be interviewed by MTV VJs Alan and Hanli. Stay tuned to Facebook.com/xpaxfb coming to you soon.” said Zalman Aefendy Zainal Abidin, Chief Marketing & Sales Officer of Celcom Axiata Berhad.

Tourism Malaysia

“Malaysia is pleased to host the MTV World Stage again. We look forward to welcoming the international fans and K-pop artistes to Kuala Lumpur, a city where a wide range of entertainment awaits them. From neighborhood pubs to vibrant night clubs headlined by international deejays, nightlife here is definitely a moment to cherish. Adding to these are a veritable treasure trove of diverse cultures and friendly people, culinary delights, lively bars, world-class restaurants, fascinating festivals, fun-filled theme parks and great shopping facilities. Therefore, we sincerely invite you to Malaysia for the MTV World Stage. Enjoy year-long programme of non-stop cultural discovery and festivity that reflects a celebration of diverse lifestyles of Malaysia.” said Dato’ Mirza Mohammad Taiyab, the Director General of Tourism Malaysia.

Brickfields Asia College

“We are excited to engage Malaysian youth via our partnership with MTV. As MTV World Stage is one of the most anticipated concerts in the Malaysian music calendar, it is an ideal platform for us to reach out to our young customers. We strongly believe that this event will appeal to our audience due to the presence of high quality local and international acts and we see a long-lasting synergistic partnership as MTV revolutionizes music the way we revolutionize education” said Raja Singham, Managing Director of Brickfields Asia College. “As part of the concert hype, we will be organizing a plethora of fun activities such as competitions and social media campaigns where students will stand to win exclusive MTV World Stage passes, which are not available for sale to the public. We are thrilled with this association and are highly confident that MTV will produce an event which will be etched in our collective memories.”

Watsons Malaysia

“We are excited to be part of this global music festival. Watsons appeals to all ages and what better way to celebrate looking good, feeling great with Watsons VIP members than to reward our card members with this exciting event together with MTV Asia. This is only part of many rewards our card members can look forward to during the exciting 5th anniversary campaign of Watsons VIP Member Card in Malaysia,” said Danny Hoh, Head of Marketing, Watsons Malaysia.

WIN MTV WORLD STAGE CONCERT PASSES

MTV World Stage passes are not for sale and may be won by fans through game contests that will open on 28 July. Details will be announced in the coming weeks.

NEWS UPDATES ON SOCIAL MEDIA

In the weeks ahead, fans can get direct information by following MTV Asia on Facebook, Twitter and Instagram for news updates on MTV World Stage Malaysia 2015.

Facebook: www.facebook.com/mtvasia
Twitter: www.twitter.com/mtvasia
Instagram: mtvasia
Hashtag: #worldstagemy

MEDIA ACCREDITATION & ARTIST INTERVIEW OPPORTUNITIES

Media and bloggers are invited to apply for media passes and artist interview opportunities throughworldstage.mtvasia.com/media from Wednesday, 8 July. The application deadline is Friday, 28 August. Registration and credential collection details will be sent to outlets whose accreditations have been pre-approved or accepted by Wednesday, 9 September.

Footnotes:
1MTV Breaks ignited by Xpax mentorship stint is open to applicants from Hong Kong, Japan, Macau, Mongolia, Southeast Asia (Brunei, Cambodia, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam) and Taiwan.

2Travel and Expenses for selected candidates will be covered by MTV Asia.

3Free entry are for all who have won passes either through MTV’s game contests, or through sponsors’ marketing activities around MTV World Stage Malaysia 2015.

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MTV and youth employment

In the broadest global study conducted with the millennial generation, “The Next Normal: An Unprecedented Look at Millennials Worldwide”, it was revealed unemployment outweighs world hunger as the top global issue that young people want to see solved.

Hence, much more than a one-off event, MTV Breaks is the new umbrella brand for all content and initiatives from MTV intended to address the issue of youth employment, including a variety of apprenticeships and paid internships that it offers in key markets around the world.

About MTV
MTV is the world’s biggest youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms. For more information about MTV in Asia, visitwww.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visitwww.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.xpax.com.my.

Tourism Malaysia
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2014, Malaysia registered 27.4 million tourist arrivals and RM72 billion in receipts, making tourism its second largest foreign exchange earner.

The collaborative efforts between Government agencies, which include the Ministry of Tourism and Culture, and the private sector, such as local and international airlines, help position Malaysia as a leading tourist destination. The targets set under the Tourism NKEA (National Key Economic Areas) will be achieved through the implementation of twelve Entry Point Projects (EPPs) clustered under five themes: Affordable Luxury; Nature Adventure; Family Fun; Events, Entertainment, Spa and Sports; and Business Tourism. As outlined in the Tourism NKEA, Malaysia is targeting to achieve 36 million tourist arrivals with RM168 billion in receipts by 2020.

About Brickfields Asia College
Brickfields Asia College (BAC) is well known as the “Fastest and Smartest Way” to over 100 UK Law and Business Degrees. With partnerships and affiliations with over 20 leading UK universities, BAC offers students access to a wide range of law and business degrees which can be completed either locally or abroad.

From a single campus in Brickfields with fewer than 50 students, BAC has grown into a network of campuses in KL and Petaling Jaya offering a broad selection of courses within three faculties; Pre-University, Brickfields Law School and Brickfields Business School. With a student population in excess of 4500, BAC is now Malaysia’s largest private legal education provider. For more information about BAC, visit www.bac.edu.my or follow us on Facebook (www.facebook.com/BrickfieldsAsiaCollege.BAC), Twitter (@BACcollege), Instagram (@instabac_gram) and YouTube (www.youtube.com/user/brickfieldscollege).

Watsons Malaysia
Watsons, Asia’s leading health and beauty retailer, joins MTV World Stage Malaysia 2015 for this first time. In conjunction with the 5th anniversary of Watsons VIP Member Card in Malaysia, there’s no better way to celebrate looking good, feeling great with Watsons VIP members than to reward them with this exciting event together with MTV Asia. This is only part of many rewards the card members can look forward to during the exciting 5th anniversary campaign of Watsons VIP Member Card in Malaysia. Stay tuned for more! Check out watsonsmalaysia on Facebook or watsons.com.my for more rewards.

Media Contacts:
Viacom International Media Networks
Adeline Ong
Senior Director, Corporate Communications, Asia
t: +65 6420 7240 m: +65 9366 7323
e: adeline.ong@vimn.com

Loh Bi Feng
Senior Executive, Communications, Asia
t: +65 6420 7154 m: +65 9002 9607
e: loh.bifeng@vimn.com

Edelman on behalf of Viacom International Media Networks
Andrew Ooi, Edelman Kuala Lumpur
t: (603) 2287 8689 m: (60) 16 3356 543
e: andrew.ooi@edelman.com

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