With worldwide album sales in excess of 15 million units, over 43 million Facebook followers and more than 22 million Twitter followers, Justin Bieber is a global phenomenon in today’s pop culture and the social media scene. The 18-year-old Canadian comes from humble beginnings by posting homemade videos online before being discovered by his manager Scooter Braun. After being signed by LA Reid to Island Def Jam under the Universal Music Group, Justin Bieber released his debut album, My World 2.0, in 2010 which saw hit singles “Baby,” “One Time,” “Somebody To Love” and “One Less Lonely Girl” hitting the Billboard Hot 100 Chart. Aside from his musical achievements, Justin Bieber also had a successful concert-movie “Never Say Never” that was released internationally and out-grossed Michael Jackson’s “This Is It” at the box office in 2011. To date, Justin Bieber has won various awards such as Artist of The Year, Breakthrough Artist, Favorite Pop/Rock Male and Album at the 2010 American Music Awards, Best Push Act and Best Male at the 2010 MTV EMA and Best Male Video for “U Smile” at the 2011 MTV Video Music Awards. In 2012, Justin Bieber brought home a Billboard Music Award for Social Artist of the Year. After making it to the June cover of Forbes magazine, Justin Bieber is currently preparing to release his highly anticipated studio album titled Believe. “Boyfriend,” the first advance single off the album, set a record for its No. 1 debut on iTunes in 32 countries. The clip generated over 8 million views in its first 24 hours of release, and has garnered over 44 million views to date. Believe is scheduled for release on 19 June 2012.