About

Malaysia's Sunway Integrated Resort City, an award winning development of Sunway Group, is an internationally acclaimed integrated resort destination built on 800 acres of rehabilitated mining land. It encompasses two leading international hotels, a mega themed shopping mall and Sunway Lagoon, Asia's Best Attraction - A Premier Multi-Park Destination. Sunway Integrated Resort City boasts more than 30 million visitations annually. www.sunwaylagoon.com

Xpax is Celcom Axiata Berhad’s main prepaid brand, represents more than half of Celcom’s total of 9.2 million prepaid subscribers. Xpax is a brand that personifies every minutes of one’s time, offering the best value and unbeatable call rate from as low as 28sen for every 10 minutes. In addition, Xpax is also about empowering the young at heart in experiencing the extraordinary and amazing once in a lifetime feeling. Got X. www.xpax.com.my

Lenovo (HKSE: 992) (ADR:LNVGY) is a $US21 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. www.lenovo.com

Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive services in personal financial services, business banking and trade finance, treasury, branch and transaction banking, wealth management, investment banking, private banking and Islamic financial services. It has recently acquired EON Bank Group and the merger sees the creation of a core domestic franchise with an expanded distribution network of 330 branches for customers across the country.

With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and a wholly owned subsidiary in Vietnam. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.

Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.

For more information, please log on to www.hlb.com.my, contact your nearest branch manager, or call us at 1-800-38-8888. www.hlb.com.my

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $54.4 billion. Twelve of the company’s iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Malaysia, Kraft Foods brands include Twisties, Oreo, Cadbury, Jacob's, Tiger, Chipsmore, Toblerone, Chipster, Dentyne, Clorets and other Kraft products. www.kraftfoods.com.my

MyCEB was established in 2009 by Ministry of Tourism, Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within ICCA and to grow business tourism arrivals to Malaysia.

As a measure to further develop the international events industry, MyCEB has launched a specialist unit known as the International Events Unit (IEU) which focuses on identifying and supporting international event bids including sports, art and culture and lifestyle events. The IEU’s goal is to identify and assist homegrown events with the potential to attract international publicity and international attendances.

For more information, please visit www.myceb.com.my www.myceb.com.my